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Deadline for 2010 European Journalists’ Prize expires soon
Association of German Medical Journalists (VDMJ) and Bayer HealthCare honor superior medical reporting

Leverkusen, January 14, 2011 - Applications for the 2010 European Journalists’ Prize can be submitted until January 31, 2011. Critical, comprehensible and objective articles, podcasts and television reports dealing with healthcare topics have an excellent chance of winning this international award for medical journalism. The award, which is sponsored by Bayer HealthCare AG, Leverkusen/Germany, was established in 2002 and is endowed with EUR 7,500.

Journalists may submit their applications by January 31, 2011 directly to the Association of German Medical Journalists (Verband Deutscher Medizinjournalisten, VDMJ), Chemnitzer Str. 21, D-70597 Stuttgart. The announcement of the European Journalists’ Prize can be found on http://www.journalistenvereinigung.de or http://www.viva.vita.bayerhealthcare.com

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 15,988 million (2009), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover and manufacture products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 53.400 employees and is represented in more than 100 countries. Find more information at http://www.bayerhealthcare.com.

About the Association of German Medical Journalists
The Association of German Medical Journalists [Verband Deutscher Medizinjournalisten, VDMJ] is an umbrella organization comprising the following independent member Associations

- Arbeitskreis Medizinpublizisten/Klub der Wissenschaftsjournalisten e. V.
- Kollegium der Medizinjournalisten
- Vereinigung der Medizinischen Fach- und Standespresse e. V.

The purpose of the VDMJ is to maintain and promote standards in medical journalism.
The VDMJ is devoted exclusively and directly to charitable purposes as defined in the regulations of the German Tax Code.


Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at http://www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Contact:
Verband Deutscher Medizinjournalisten
Gabriele Schäfer, Tel. +49 711 720712-10
E-Mail: mailto:presse@journalistenvereinigung.de

Bayer HealthCare AG
Helmut Schäfers, Tel. +49 214 30-58308
E-Mail: mailto:helmut.schaefers@bayer.com


The full story can be found in BayNews.
http://WWW.BayNews.BAYER.DE/BayNews/BayNews.nsf/id/2011-0034-e